Impossible is nothing (when you break the doping rules)
Adidas last week announced it had suspended its sponsorship of the USA sprinter Tyson Gay after he and Jamaican Sprinter Asafa Powell failed a drugs test. When the great Adi Dassler first started to...
View ArticleA world class World Championships?
Just over a year has passed since London 2012. For the first time since then, the world’s greatest athletes this month assembled together, this time against a rather different backdrop. Swapping Big...
View ArticleAs Glasgow faces its biggest PR test hosting the 2014 Commonwealth Games, we...
With the Commonwealth Games opening ceremony due to take place in Glasgow on Wednesday, we wanted to look back at some of the world’s greatest opening ceremonies – from the Olympics to the Rugby...
View ArticleHas the PR for the Glasgow Commonwealth Games worked? New survey suggests...
While organisers are eager to play down comparisons with the London 2012 Olympics, tonight’s Commonwealth Games opening ceremony in Glasgow is expected to be world class, bringing in an international...
View ArticleFive brands that used sporting ambassadors….and got it right!
To coincide with the launch of our brand new Sports PR download How to choose the right ambassador for your sports brand, we thought we’d highlight five great examples of businesses who picked perfect...
View ArticleBeing the face of an Olympic Games
Being the face of an Olympic Games can bring about the chance to be a national hero. It can generate widespread media coverage, not to mention lucrative sponsorship opportunities. But it can also, of...
View ArticleWorthy World Champions create headlines for the right reasons
9.79 seconds was all it took for Lord Sebastian Coe’s workload – as the recently-elected International Athletics Associations Federation President – to ease just ever so slightly. Many claimed that...
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